Important drivers of subscriptions? Come on Condé, when the hell will you people learn? The web isn’t a direct marketing channel designed to funnel people into getting a paper magazine. Some of us actually use it to consume content. Learn this and maybe some of us will start taking you seriously mmmkay?
P.S the iPad will not save you. It is just another computer. On which you can read a website. Groundbreaking I know.
The young girl’s penchant for pinky “girliness” reflects not a belief in essential femininity but an early brand awareness. Her belief that the pickers on the next level favour “girliness” is reinforced by everything she sees. Today’s girly isn’t passive, but sassy and self-defining.
Completely sold on the myth of “self-invention”, today’s woman believes herself in control of her life, from birth to the present day. There’s no governing philosophy, just an urge to assert her will.” —The World as Girly Will and Idea.
Sadly, unless it’s a very well kept secret, there’s no such rival event and this year’s SXSWi will be more of the same bullshit. And for that reason, I’m totally serious when I say that you shouldn’t go. Instead – while your rivals are distracted in Texas, pissing their money up the wall and ejaculating over their laptop stickers during yet another Evan Williams keynote – you should use the time instead to stay at home and work on building your start-up.
Your liver will thank you, your investors will thank you, and most importantly so will millions of real-world users who really want you to create something new and innovative rather than being sucked into the hype and churning out just a better, prettier Twitter-meets-Gowalla clone for the approbation of your peers.
I’m moderating the “Unsexy & Profitable: Making $$ Without Hype” panel on Saturday at 3:30pm in Hilton A/B.
See you in Austin.” —
Put video online! (For next week, at-home viewing)
$10 says that actual power players (ohh like people that control advertising budgets) don’t get within ten feet of this while kitschy fashion bloggers that live at the mercy of the big brands bestowing favor pepper the top of the list along with whatever models happen to be partying a lot that week. This is going to be an ego boost to a lot of people that don’t matter.
Upcoming campaign to save magazines. (via John Gruber)
This must be why no one ever spends hours at a time on the Internet, and why magazines aren’t typically leafed through at the dentist’s office for two minutes before being put back.