On Native and Programmatic | John Battelle’s Search BlogJohn Battelle’s Search Blog

If I had to wager a guess, I’d have to say that programmatic will be a larger force, but only if you take “native” to mean the native units at domain-specific platforms like Facebook, Twitter, Tumblr and the…

I call bullshit on this line Taylor “And those cycles of innovation will probably be funded by venture funding. 

From what I’ve seen a good portion of the VC lot is too confused by things that aren’t immediately programmatic to grasp the bigger picture. And they buy into Karl Rove like denial world views around service layers.  Lack of understanding around agency and brand economics causes them to go into fear & greed panic bubbles and fund the wrong things. And thus we have Hitler Reacts To Ad-Tech

  1. taylordavidson posted this