The Internet is getting very excited about Ashton Kutcher replacing Charlie Sheen on Two and a Half Men. Did you guys know Ashton and Fast Company go waaaay back? It turns out Ashton has been
tweeting branding himself as THE next-generation media mogul for quite a while. Get learned up on the man everybody wants a piece of.
Hilarious back story moment! Back in maybe 2009 I decided it would be funny to get a job in advertising after that whole start up exit thing. I dunno why either? Anyway, I was the director on the SoBe account and the brand team was obsessed with Twitter. Yes, yours truly was the voice of Lee The Lizard on Twitter. And I had an AWESOME time doing it too.
Anyway, I pitched them this concept called “Tweefreshing” which was a Twitter aggregator for cool summer shit and personalities (before anyone had really done this, credit on the name goes to my boy Phil, get it, an automatically refreshing Twitter aggregator for a beverage) and suggested that Ashton Kutcher should be the spokesperson for it and do the media tour since he was starting to blow up on Twitter. The brand team was totally into it and we ended up pursuing the concept and apparently also Ashton Kutcher though I have no idea exactly how that played out.
Long story short, the brand team mangled it and we called it “TweeLife” or some shit and because no one bought any media to support it the site didn’t go anywhere and was frankly pretty fucking lame. A few months later Twitter aggregators were all the rage and Ashton got over a million Twitter followers. Sort of a shame they didn’t get in on the ground floor of that early huh? Since Pepsi has thought he was a new media mogul for a while. Just think how cheaply they could have got him back then too.