Julie Fredrickson Abbreviated

Email me at Julie.Fredrickson[AT]gmail.com
storyboard: Liam Sarsfield of MetaLab on Building Tumblr Themes The idyllic seaside township of Victoria, British Columbia, is home to MetaLab, an interface design agency that’s discovered a profitable business in custom-built and à la carte Tumblr themes. So profitable, in fact, that themes are the main work product of a spinoff company called Pixel Union. Creative director Liam Sarsfield has strong opinions on what makes design beautiful — and how best to make it. When was MetaLab formed, and by whom? MetaLab was founded in 2006 by our commander-in-chief, Andrew Wilkinson. He had gone off to journalism school thinking that he wanted to change the world; he quickly realized that that wasn’t the way that he wanted to do it. He took up residence in his parent’s basement, and that’s how it started. Read More I like this because ALLDAYEVERYDAY has done a gazillion themes and of course our big theme triumph was releasing the ArtSheSaid theme into the theme garden as a gift at the end of Ann Taylor’s campaign. It has now had over 110K installs which is quite a number (now THAT IS EARNED MEDIA). 

storyboard:

Liam Sarsfield of MetaLab on Building Tumblr Themes

The idyllic seaside township of Victoria, British Columbia, is home to MetaLab, an interface design agency that’s discovered a profitable business in custom-built and à la carte Tumblr themes. So profitable, in fact, that themes are the main work product of a spinoff company called Pixel Union. Creative director Liam Sarsfield has strong opinions on what makes design beautiful — and how best to make it.

When was MetaLab formed, and by whom?

MetaLab was founded in 2006 by our commander-in-chief, Andrew Wilkinson. He had gone off to journalism school thinking that he wanted to change the world; he quickly realized that that wasn’t the way that he wanted to do it. He took up residence in his parent’s basement, and that’s how it started.

Read More

I like this because ALLDAYEVERYDAY has done a gazillion themes and of course our big theme triumph was releasing the ArtSheSaid theme into the theme garden as a gift at the end of Ann Taylor’s campaign. It has now had over 110K installs which is quite a number (now THAT IS EARNED MEDIA). 

(via chrismohney)

avoninsider: From The Vault 1942: During World War II, Avon converted more than half of one of its laboratories into a factory for the war effort, making paratrooper kits, gas-mask canisters and pharmaceuticals. At the same time, Representatives sold war bonds. The Avon Tumblr our team at ALLDAYEVERYDAY worked on has gone live. If anyone is interested! Check out these retro Avon ladies amirite?

avoninsider:

From The Vault

1942: During World War II, Avon converted more than half of one of its laboratories into a factory for the war effort, making paratrooper kits, gas-mask canisters and pharmaceuticals. At the same time, Representatives sold war bonds.

The Avon Tumblr our team at ALLDAYEVERYDAY worked on has gone live. If anyone is interested! Check out these retro Avon ladies amirite?

nikestadiums:

FLYKNIT COLLECTIVE MILAN: CHALLENGE 1

Round up of the first day of challenges in Nike Stadium Milan

Having a supportive workplace is important for developing good personal habits. For instance Andy ordered us two tubs of Gold Standard today just so we have it on hand for those rough nutrition days.

Having a supportive workplace is important for developing good personal habits. For instance Andy ordered us two tubs of Gold Standard today just so we have it on hand for those rough nutrition days.

ALLDAYEVERYDAY worked on upgrading Michael Kors Facebook timeline to celebrate them reaching one million fans. We produced this video to show the history! Check it out. 

Seeking Ruby on Rails Developer

ALLDAYEVERYDAY  (AKA my home away from home agency that is also a proud partner in playAPI)  seeks an NYC-based permanent or freelance Ruby on Rails developer to start immediately. You’d be working on challenging projects for interesting clients, including Nike, ALDO, and The Standard Hotels and of course my baby playAPI!

Ideally, you:
* love details, and pride yourself on getting them right
* believe coding well is more important than coding quickly
* can code quickly anyway
* solve problems methodically, and aren’t afraid to ask for help

Your responsibilities would include:
* working from our SoHo office
* writing clean, well-commented code
* reviewing other people’s code, with the rest of our dev team
* delivering new features on time
* reporting to our Digital Producer and Digital Director

Your qualifications:
* 2-5 years experience with Ruby on Rails, HTML, and CSS
* knowledge and love jQuery, but you could write useful JavaScript without it
* knowledge and love of Heroku
* experience with Git

Extra credit for experience with node.js and Coffeescript. Email your resume to Julie@ALLDAYEVERYDAY.com

Hiring!

Are you a social media manager? A digital strategist? Digital project manager? Or a developer (GOD WILLING). Would you like a job? Come work with me! I’ve got an overload of client work with ALLDAYEVERYDAY not to mention my baby playAPI and we are looking to hire. If you are please email me OK?

 Obviously I look to Flavorpill to keep me abreast of the most relevant culture of the moment and clearly there is nothing more relevant to internet culture at this moment than Justin Bieber’s “One Less Lonely Girl” collaboration with 1-800 FLOWERS.  Phil at ALLDAYEVERYDAY is quite a Bieber fan so naturally I made sure to show how with it I was by purchasing him this fine floral arrangement. This bouquet of ‘Red Intuition’ roses was personally selected by Justin for his fans. It includes an exclusive “One Less Lonely Girl” scarf and membership to Justin’s fan club, Bieber Fever. Alas Phil did not receive the scarf but the wonderful folks at 1800 FLOWERS have exceptional customer service and they promise to send the scarf over to Phil by Thursday. 

 Obviously I look to Flavorpill to keep me abreast of the most relevant culture of the moment and clearly there is nothing more relevant to internet culture at this moment than Justin Bieber’s “One Less Lonely Girl” collaboration with 1-800 FLOWERS. 

Phil at ALLDAYEVERYDAY is quite a Bieber fan so naturally I made sure to show how with it I was by purchasing him this fine floral arrangement. This bouquet of ‘Red Intuition’ roses was personally selected by Justin for his fans. It includes an exclusive “One Less Lonely Girl” scarf and membership to Justin’s fan club, Bieber Fever. Alas Phil did not receive the scarf but the wonderful folks at 1800 FLOWERS have exceptional customer service and they promise to send the scarf over to Phil by Thursday.